Core Needs Addressed and Bases of Market Segmentation Essay - 16

Core Needs Addressed and Bases of Market Segmentation - Essay ExampleExamining the case of street Bryant, it is ostensible that the company is seeking to meet the basic need for clothing with their introduction of a new activewear line. The workout-wear branded as Livi participating is a product that seeks to meet the clothing desires and demands of women while participating in the lycee exercises or as they leave. Availing it in sizes that fit a higher share of its target customers has ensured this demand is met (Mahoney, 2015).This base of segmentation considers the demographic variables including age, size, education, religion, gender among others (Blythe, 2008). Considering the case of Lane Bryants new product, Livi Active has been initiated with clear conscious about definite variables. Gender, age and body size are the primary aspects that yield been examined extensively. The product seeks to meet the demand of ladies and not any other gender. Also, the gap in hurt of b ody sizes has been thought through before coming up with a product that suits size 12. This has been generated from the information and statistics available.Consequently, the psychological influence that drives people into having needs and wants have been considered. In this case, lifestyle is the core aspect that has informed the development of this product. In the plus-size women desire to look sharp and this makes them develop a strong need for gym wears that are designed with colors that can attract them. The bright colors are apparently the best for this.The companys new product targets plus-size women whose body size are above size 12. The new product is to be designed brightly and fashionably for the large-bodied customers who, in the past, have not had the chance to fill such stylish clothes. Unlike the traditional system whereLane Bryant only stylishly designed wears for medium and small size customers, the new product lead incorporate the large sizes to enjoy the same.