Opera †Carmen Essay

   This was an amazing Opera, I only wish that I had the opportunity to see it in person. I have never watched anything like it, and probably would not have had it not been part of this class. Let me say Thank you for opening my eyes to this amazing experience. The theatrical performance, choreography and music were very moving and to my surprise drew me in to continue watching and trying to interpret. I have to say I was very shocked at the sexuality used in this performance, it seemed as thought it was wrote long before its time. Carmen’s sexuality was very much a large part of the performance and I found it intriguing. I decided to rent the movie Carmen to compare the performances and found them to be very similar in character however the Opera was much more captivating. The music alone is wonderful but when added to the stage performance it was absolutely mesmerizing. Carmen is a direct conflict of the expectations for women of this time period. Women were to be gentle, biddable and sinned against. However Carmen used her beauty and sexuality to her advantage. She perfectly combined her acting, singing, and dancing abilities to portray a seductive and enticing personality that even Don Jose’ could not resist. The musical transitions for each character and scene were for me the amateur at times overwhelming and difficult to take it all in. As the music and people become loud during the bullfight in the background you can hear Carmen and Don Jose’ characters in the music. In the beginning of the Opera Don Jose’ appears to be very strong and powerful with an ability to ignore Carmen. Again the music helps portray this image. Obviously he changes throughout the performance to become ravaged with lust and jealousy towards Carmen. You can hear in his voice his defeat and it leaves you to believe that although he will no longer be jealous he also will mourn Carmen forever. Although the orchestra was not shown often it appeared that it consisted primarily of men, which I found rather interesting. The sets were also incredible which made me wonder how the original sets were designed. This Opera appears to have been a monumental changes in the French Opera it is a shame that Bizet, due to his early death, was unable to realize his impact not only of his time but still today 100 years later.

Letter Opinion and Suggestions to Restaurant

I am writing to commend on your new opened McDonald's restaurant in Rzeszow, which I recently had opportunity to visit. I am a regular guest in your chain of restaurants so it was pleasure for me to hear that the new one is situated near my living place. Moreover, standard of this branch did not disappointed my expectations. I was positively surprised that the staff was very friendly and helpful. They serve food as quick as it is possible with a smile and nice attitude. I truly appreciate the fact that meals are hot, fresh and in available prices. Additionaly, I noticed many tills which makes ordering easier and helps to avoid queues. Arrangement of sits supposed to be highlighted as well. In my opinion there is a lot of space with many tables. That enables customers to enjoy their meals in comfortable and calm atmosphere. I may say that colours and decoration appeal to me and help to relax during the visit. I think all these aspects are worth minding becouse they make people come back again. However, there are few minor details which might be done in slightly different way. I would feel much more satisfied when my order would be brought to the table by a staff member. It does not require much effort but would make a visit more pleasing. Moreover, I noticed that some tables were not cleaned, this is definitely duty of a staff. Finally, I would like to mention one more issue: when I had to go to the toilet I found that it is needed to enter a code from a receipt to get in. It seems quite strange to me and should be changed. I hope these suggestions will be taken into consideration and help you to improve standard of your restaurant. I am sure that I will be your regular customer and I hope that every next visit will be as pleasant as the last one. I wish you great success and many customers in this place.

Debate on Genetically Modified Food Essay

For millions of years, the world has evolved and developed, by selective breeding to adapt into the society, which it is today. Natural adaptations and changes have occurred in various species of plants and animals, which even modern scientists cannot explain. Our world has survived for†¦ well forever, without genetically enhanced produce, so why should it invade humanity now, just because ‘we can’? Many scientists, who are in favour of GM foods, claim that it is simply the next step on from selective breeding; however they seem to have overlooked one difference. Genetic modification of anything requires the introduction of ‘alien’ genes into a species, to modify it and this is certainly not a natural process. For example, GM Soya has been modified using genes that will make it resistant to certain herbicides, such as ’roundup’. Although this may seem like a good thing on the surface, what happens when the pollen from these GM foods is passed on to native species? Aspects like this seem to have been overlooked. It is also a worry, because genetic engineering can be very unpredictable and the damaging effects of GM foods irreversible; if left unconfined it could get out of control. It is possible to end up creating harmful characteristics – such as toxins – unawares. This doesn’t necessarily condemn GMOs but it proves the unpredictability of genetic manipulation. The establishment for GM foods is keen to cover up any findings, which may turn people against GM foods, (possibly due to the huge profits involved). One particular scientist, in a report from the ‘Rowett Research Institute’, had been independently researching the effects of GM potatoes on rats. What his studies found was that they had a detrimental effect on the immune system and the growth of the rats. However when the establishment found this out, this man was reduced from being a well-respected researcher to a ‘mad cap scientist’. Although it is agreed that genetically modifying grain to include beta-carotene (vitamin C) may aid hunger and poor eyesight problems in third world countries, there is a large-scale scandal going on among large biotech companies, who want to increase their already large profits. GM food production, gives larger firms a ‘loop hole’ in which they are able to abuse the power of modifying these crops to their own specification. Recently, there have been reports that these companies have developed ‘doomsday’ seeds, which they want to sell onto the world market – particularly the struggling third world. These seeds have been genetically modified, so that once they have grown, the seeds they produce will genetically destroy themselves. These seeds may be an excellent money-spinner for the firms who sell them, but surely it is morally and ethically wrong to sell such seeds to poor and starving countries? The companies also have the added leverage over other seed producers because they are able to genetically modify their plants to grow faster and thus their seeds are cheaper than others. These people in the third world will eventually be forced into a downward spiral of having to buy new crops every year, because they are unable to afford the more expensive ‘normal’ seeds. And what would happen if these genes happened to escape into the environment? GM â€Å"genes† may spread into wild populations with unpredictable and potentially harmful consequences; In this case, they may even cause crops to produce sterile seeds, which could have an adverse effect on the ecosystem. If we are to have confidence in GM foods, then larger businesses should be kept out of research. The way GM foods are being exploited by powerful corporations is a threat to democracy. These crops are unsustainable in light of longer-term plans and the great majority of the GM market is focussed more on profit rather than improving our diet. Insufficient testing has taken place to ensure their safety for public consumption. Research should be carried out independently, to assess whether such foods would be a benefit to our society and the effects it will have on the eco-system. Only then should they be allowed onto the market.

Virgin mobile Essay Example | Topics and Well Written Essays - 2500 words

Virgin mobile - Essay Example This assignment entails analyzing the macro-environment of Virgin Mobile UK to come up with the issues affecting its strategic decisions. Political Factors: the financial performance of a country is adversely affected by the corporate tax rate. In the period between 1999 and 2007, the UK’S corporate tax rate was 30%, much higher than that recorded between 2008 and the present. (Trading Economics, 2014). This resulted into depletion of the profit margin of virgin mobile between 1997 to 2007 despite the company trying its best to remain profitable. The company targeted prepay customers who were within the age group of 18-35 years. It gained mobile phone subsidies that allocated them a payback of three months as opposed to a contract of three years. This was advantageous for the company evident through the increased profit margin that was evident for the company. There are other political factors that influenced the Telecom industry in UK that in turn affected the strategic decisions of Virgin mobile. They included: The political scenario existing in the country enables an environment full of deregulation. As a result, the level of competition in the UK telecom industry has increased in a significant margin. The buyers’ bargaining and negotiating power has increased due to the increased competitive environment. The UK’s mobile market is also expected to face high competition from other telecom companies in other countries within Europe due to the deregulation in the EU front. The company has made predictions that the political factors in the telecom industry in UK are expected to favor the company in the upcoming years. In turn, their customer base will increase significantly increasing the turnover of customers. Virgin company has proven to be the most formidable and dynamic company in the telecom industry in UK (BBC, 2003). Economic Factors:

Beijing Opera Essay Example | Topics and Well Written Essays - 1250 words

Beijing Opera - Essay Example This traditional Chinese theatre differs from opera, pantomime, and drama and puts more emphasis to 'Chang (Singing)', 'Nian (Speaking)', 'Zuo (Acting), and 'Da (Fighting)'. The Beijing Opera originated from the middle period of the Qing Dynasty (1644-1911) and entails four performances that include Anhui – Sanqing Troupe, Sixi Troupe, Chungong Troupe, and Chun Troupe that reside in Beijing, Tianjin, and Shanghai China1. Indeed, there were many names for Beijing Opera in its history such as Pihuang, Erhuang, Huang Qiang, Peking Opera, Pingju Opera, and Chinese Opera. However, Peking Opera that was born when the 'Four Great Anhui Troupes' brought Anhui opera supersedes the rest. Beijing Opera manifests itself as one of the cultural treasures of China. Although formed in Beijing, Beijing Opera is not the native-born but a melting opera. In the Beijing Opera, singing has the certain tune that expresses the sentiment of the dramatic persona. Taiwan preserves the art form known as Guoju though it has spread to Japan and the United States. Beijing Opera is the essence of Chinese national drama and has tremendous influence in both China and abroad. According to Beijing Opera, acting is the performance of movement and expression while fighting is the martial arts performed by dancing. At the same time, Beijing Opera appreciates the pleasing stylistic and artistic harmony of the dance and music, and art designs. Beijing Opera has very strict role division that includes Sheng, Dan, Jing, and Chou. 'Sheng' acts the masculine positive role, ‘Dan’ acts the feminine positive role, and ‘Jing’ acts the supporting role of greathearted masculine, while 'Chou' acts as a lively, humorous, quick-witted masculine. Each kind of role also has different face painting and dressing to indicate their identity. More significantly, the Beijing Opera relates to the political and military struggle and has a historical theme. Beijing Opera truly represent China culture because it keeps together the diverse elements of history, mythology, literature and poetry, singing, dancing, acting, face painting, stage fighting and acrobatics in Chinese culture2. However, during the second half of the 20th century, Beijing witnessed a steady decline in audience numbers due to a decrease in performance quality and an inability of the traditional opera form to capture modern life. In addition, the production requirements of the archaic language, and the influence of Western culture is not pleasant to the development of Beijing Opera3. In light of Beijing Opera, performance is an art topic that is very dominant in this Chinese traditional theatre. Beijing Opera performances are renowned for their very vibrant and gorgeous colored costumes. A Beijing Opera performance entails story, voice, music, movement, costumes, and makeup and stage properties4. Aria is the music for the voice of Beijing Opera belongs to the Ban-Qiang. Song music and speech in a Beiji ng performance occur simultaneously with dance movements of the performer. There are about three kinds of plays in Beijing Opera, which include the traditional play, the historical play, and the modern play. The different Beijing performance costumes are fundamental in the Beijing Opera performance. The Beijing opera costumes were mainly made of wool or coarse cloth and decorated with various meticulously embroidered patterns with special and unique stagecraft that draws a lot of admiration and love by the audience. Face painting manifest in Beijing Opera performances to display the character of the specific role and understanding of the opera’s plot5. Beijing Opera facial painting falls into four categories

Service Operating Strategy Essay Example | Topics and Well Written Essays - 2000 words

Service Operating Strategy - Essay Example Needless to say, a business’s operations are important, as they comprise daily activities; these activities contribute to the success or failure of a business organization. Therefore, a business’s operations and strategy determine its ability to achieve success and survival in a competitive market (Anon, 2007, p.21). Boyer, Hallowell & Roth (2002, p.176) emphasize that, in a business, customer loyalty and retention can improve profitability for the business; as a result, an effective operating strategy is vital in a business. Needless to say, a service operation strategy should be well managed for it to succeed in improving customers’ satisfaction, and as a result, achieving competitive advantage. In addition, a service operating strategy must align with the targeted market requirements (Boyer, Hallowell & Roth, 2002, p.176). This research involves a case study of a reputable Italian restaurant, whose decision to launch new outlets yields to a concern on poor cus tomer experience in the new outlets, which may tarnish the restaurant’s image. As a result, the creation of a service operating strategy for the new outlets is required, which is the main aim of this paper. Italian Restaurant Outlets; Service Operating Strategy This Italian restaurant (Bel Cibo’) has a 25 full service outlets; its decision to look for expansion opportunities has led management to consider new mini-outlets with limited menus and low cost. However, the main concern lies in the poor customer service experience that may occur, and as a result, tarnishing the restaurant’s successful brand. Therefore, the need for a service operating strategy has emerged; when service level and costs are well balanced, they can lead to sustainable competitive advantage. Hawkes, Bailey & Reid (2011) add that, it is important to match service requirements with the needs of customers; for instance, some customers may prefer self-service, for example when using the banks ATMs or in a grocery shop when selecting their preferred greens. However, in a restaurant, a customer expects to be served, â€Å"matching the customer’s expectation with the service delivery method will increase the customer’s satisfaction and the revenue as well† (Hawkes, Bailey & Reid, 2011). In addition, there is need for continuous monitoring of the service processes, which foster service improvement. For instance, in the Bel Cibo’ restaurant outlets, management can ensure that the monitory role is delegated to a qualified personnel, capable of identifying errors and suggesting improvement strategies. Employees of Bel Cibo are the main determinants of the quality of customer services, and as a result, leading to high or low productivity. It is therefore necessary for management to consider the employee’s labor hours and avoid employee burnout, which will result to poor customer services. At the same time, full-time and part-time workers are ne cessary as well as the shifts strategy, which allows workers to break after some hours of working. Moreover, it is essential to ensure that employees are well motivated; this can be in form of training, promotion, reward and ensuring good working conditions among other activities. Hawkes, Bailey & Reid (2011) emphasize on the use of rewards in improving quality customer service. When employee motivation is achieved, employees will be in a position to improve the

The films we have screened in the second part of the course display Essay

The films we have screened in the second part of the course display some reactions to the challenges (social, political, cultura - Essay Example In this way, each of the main characters in each of these films represented the way that change is inexorable, even if society doesn't really want it, because these figures do not fight for change. They are witnesses to the changes, on the sidelines, yet, at the same time, are driving the revolutions that they are a part of. This is true of all three films – they are not necessarily portraits of people who are railing against the establishment so much as they are portraits of people who, ironically, don't really care about the establishment. This is what makes their characters so ironic and poignant at the same time. For instance, Wyatt and Billy are the ultimate nihilistic characters. One could see that, within their heads, there was never a thought that they would bring about the cataclysmic changes that men like them brought about in the 1960s. After all, the hippies were the ones who helped to end the Vietnam War, who helped usher in a period of civil rights, who preached the gospel of peace and love and freedom. They were the counterculture who helped change the dominant culture, yet there was no sense that these two men even realized how important they were in the big scheme of things. They literally were drifters – they rode their bikes, smoked a lot of weed, picked up a hitchhiker and stayed on the commune for a few days. Then they â€Å"crashed† a parade by riding in it as a joke – this got them put into jail, where they met a drunken ACLU lawyer, picked him up and brought him along on their adventure. That lawyer was killed in their camp, and they continued on their way, virtually as if nothing happened, and had a great meal and a visit to a prostitute by using the money found in George, the dead lawyer's, wallet. They give LSD to the two prostitutes, have an interesting trip in the graveyard by the Mardi Gras parade, continue on their way, and both of them soon end up dead. The nihilism of these two is shown in just about everything that happens to the two. Everything's all good, really, even though Billy does try to protest about certain things – the first hippy they pick up pumps gas for them, and there is money in that tank, which makes him paranoid, but Wyatt assures him its all good. They go to the commune and get in with that lifestyle for a little while, admiring the fact that they are living off the land. But what shows the ultimate in their nihilism is how they treated George – the man was beat to death in their camp, and, while they did seem sad about it, they weren't so broken up about it that they used George's money to treat themselves to wine, women and song. The film doesn't even show what they do with the body – presumably they left the body there in the woods, with the sleeping bag covering it. What the film is also trying to show is the struggle that the counterculture had against the dominant culture, assuming that the dominant culture is represented by the pol icemen who arrested them for â€Å"parading without a license,† the men who beat them up in their camp, or the hillbillies who killed them in the end. Which makes their nihilism all the more ironic, because they weren't struggling against the dominant culture at all, so much as they were in their own little bubble of a world. This was

MKTG Essay Example | Topics and Well Written Essays - 250 words

MKTG - Essay Example The first stage in the market study was interviewing potential consumers in the areas in China like Shanghai, Beijing, and Guangzhou. In the first stage of study the aim was to understand the packaging and pricing elements of the product. In the process also 30 retailers were interviewed exclusively to understand the way to penetrate in to the Chinese markets and to understand the way to approach the right customers in an appropriate way. The second phase of the marketing study was the analysis of the extensive information or data collected from the customers and reviewing them. The main aim of this phase was to decide whether it is right for the company to enter the Chinese market to widen their market area. It is very essential for a company in a research process to look in to the nature of their targeted market, the customer buying behavior and product demand .Finally, results of the interview would allow the company to decide whether they should enter Chinese market or not to boo st up their sales. Please refer to this site to find the web page with information on marketing study. http://www.cmrconsulting.com.cn/services/casestudies/cosmeticscase.html

Implication Essay Example | Topics and Well Written Essays - 500 words - 1

Implication - Essay Example We then proceed to the f test. In this instance, we are terming two hypotheses. The null hypothesis is that the other brand will be referred to LIDL breakfast bread and Kellogg breakfast bread. We test this null hypothesis against an alternative hypothesis. In this instance the alternative hypothesis is that irrespective of the addition of a new brand of breakfast bread into the market, many consumers stay loyal and prefer to purchase LIDL and Kellogg breakfast breads. The scenario can be presented as follows: The computed F value is 5.004. This f value is compared to the tabulated f value at 3 and 156 degrees of freedom that are the regression and residual sums of squares. Indeed, the computed f value is greater than the tabulated f value at the r=0.05 level of significance. This means that at the r=0.05 level of significance; we reject the null hypothesis and conclude that irrespective of new additions to the market, LIDL and Kellogg bread remain most popular. This is affirmed by the t-test that concludes that Kellogg and LIDL breakfast breads are good value for money and that they are reasonably priced. The two hypotheses being tested are that a new bread of the same quality as Kellogg and LIDL would not be preferred to an alternative a new bread with the same features as LIDL and Kellogg would be preferred. This can be presented as follows: At the r=0.05 level of significance, f tabulated is greater than f computed hence we fail to reject the null hypothesis and conclude that LIDL and Kellogg breakfast bread perform consistently irrespective of new additions to the

Macroeconomics and Microeconomics - Interest Rate Assignment

Macroeconomics and Microeconomics - Interest Rate - Assignment Example A developed money market is essential to the development of an economy as it provides the sources of finance to carry out the necessary business transactions. Firstly, it provides the cash required on a short term basis to finance the working capital requirements of businesses and entire industries. Lenders can borrow the money from financial institutions to finance their necessary transactions and thus the money market allows the economy to keep running. It also helps to keep the financial institutions self sufficient as the institutions can recall their loans at any point if they need it. Money market instruments are significant for the central bank because it regulates and controls its monetary policy by increasing or decreasing the money market rates. It also provides the finances to the government who may issue treasury bills in order to finance its spending. (Importance of Money Markets) The money market rate is called the federal funds rate in the USA which is the lending of a vailable funds from one institution to another on a short term basis. Q2) The above figure shows the graph of the U.S. Federal Funds rate and the Treasury Bill rate over a period from 1991 to 2009. The interest rates of money market funds usually tend to move in the same way as the future interest rates are based on the expectations. The year 1991 began with the federal fund rate and treasury bill rate set at 5.69% and 5.41% and was on a constant decrease until the year 1993, after which it began to rise and more or less maintained the same level until the year 2000. In the year 2001, the terrorist attacks in U.S. badly damaged the confidence in the economy and the people, both local and foreign, were not willing to invest in the U.S., therefore the federal bank and the government reduced the interest rates in order to encourage the spending. The interest rate encouraged the potential investors to increase the borrowing and the investments along with decrease the savings. The govern ment, in 2004, increased the interest rates gradually and increased it constantly on a quarterly basis. After the interest rates reached a point of 4.5% to 5% in the year 2006, the world was hit by the recession and the central banks had to lower the interest rates to once again encourage the spending and investments in the U.S. economy to limit the recessionary impact on the economy. The government and the central bank still had to decrease the interest rates due to the recession and reached a low point of 0.16% in 2009. Q3) The above graph shows the money market rate and the treasury bill rate in Bahrain over the time period from 1991 to 2009. Again both the curves move in the same direction as they are based on the same expectations. The interest rates of Bahrain move in a direction similar to that of the U.S. because the currency of Bahrain Dinar is pegged to the U.S. Dollar. The Bahrain Monetary Agency (BMA) regulates the interest rates on a quarterly basis keeping the national and international indicators into consideration. The year 1991 began with a declining interest rate which was restored in 1993, similar to the case in the U.S. and the interest rates were more or less stable with only a few changes in it. This was the time when there was stability in the world throughout. However, in 2001 after the terrorist attacks, the economies throughout the world took a big hit especially the U.S. economy that had to lower the interest rates drastically until 2004. The same was followed by the Bahrain government

Analyzing Financial Statements answeres Essay Example | Topics and Well Written Essays - 500 words - 1

Analyzing Financial Statements answeres - Essay Example Operating cash flow relates to cash flows that a company accrues from operations to its current debt. It measures how liquidity a firm is in the short run since it relates to current debt and cash flows from operations. (Gregor, 2008) The ratio -0.133 is less than which means Sears Company is not generating enough cash to pay off its short-term debt which is a serious situation in the company. This is a critical concern and a matter of urgency. If it is not dealt with it may lead to liquidation of the company. Therefore, it is possible that the firm may not be able to continue to operate. (Sears, 2013) The price to cash flow ratio is often considered a better indication of a companys value than the price to earnings ratio. It is a really useful ratio for a company to know, particularly if the company is publicly traded. It compares the companys share price to the cash flow the company generates on a per share basis. (Gregor, 2008) This implies that the price to cash flow ratio is quite small and that the ratio price ought to be increased for the shareholders. Ordinarily, share price is usually the closing price of the stock on a particular day and operating cash flow is taken from the Statement of Cash Flows. Some business owners use free cash flow in the denominator instead of operating cash flow. (Gregor, 2008) Normally, Cash flow from Operations/Average total liabilities is a similar ratio to the commonly-used total debt/total assets ratio. Both measure the solvency of a company or its ability to pay its debts and keep its head above water. (Anonymous, 2008) The answer shows how many times over a company can meet its short-term debt and is a measure of the firms liquidity. This ratio means that Sears Company has a low degree of settling its debts by the use of the current assets. (Wood, 2009) The quick ratio, or acid test, is a more specific test of liquidity than the current ratio. It takes inventory out of the equation and measures

Apple Inc. in 2012 Essay Example for Free

Apple Inc. in 2012 Essay Introduction: Apple Inc. initially started as ‘Apple Computers’ and was mainly known as a computer company with its devices known as ‘Macintosh’. With a few years down the road, it was transformed into a ‘mobile devices company’ and major contribution in this regard was by non-other than Steve Jobs. He revolutionized many industries and paved a way for a more technology-oriented future at Apple. Background:The recently deceased CEO of Apple Steve Jobs was considered to be the most influential and innovative  person in the technology industry for the past decade or so. It was assumed that after his demise Apple as a company would fail to be at its best and would lose way in this battle of technology giants which includes Google, Samsung, HTC, just to name a few. But recent products and market share has proven otherwise that Tim Cook is doing a fine enough job and it is more of an image or brand which is what Apple is and as long as their product line shows consistency, consumers will buy them no matter who is in charge. The tool that will be used for writing this case will be based on SWOT analysis. Starting with strengths, weaknesses, opportunities and finally threats. A concept known as ‘blue ocean strategy’ will also be implemented and defined how it played a role in the success of Apple and making it what it is today. SWOT Analysis: It starts by taking a look at all the angles of a company and then working on those angles to perfect any issues that appear during ‘evaluation’ phase. Strengths:Apple being a ‘brand’ was highly successful and quickly became a status symbol for many who used to buy Apple products (Anon 2013). Marketing was its strongest point and also an area, which had to be because if they were to penetrate a global market where many individual competitors were already acting it was important for Apple to do so. Design, being a brand is not easy and Apple made sure its products were uniquely identifiable as well as easy to use, even for a first time user. Jony Ive who is the head of design at Apple is famous for his distinct product designs and quality. Factors reduced below the industry standard: These are the ones, which are not used regularly and can be put on a back burner to make room for new features. For e.g. setting a design language and focusing on improving that over the years rather than changing it every year. Bigger profit margins, this was possible due to high sale price and also the customer was loyal and was willing to pay more for Apple products. Factors that industry has taken for granted: In Macs, Apple has removed all those features which were not used by consumers and were considered to be obsolete such as firewire ports and have added more advanced one such as thunderbolt and HDMI under its pro line of books. Weaknesses: Developing an ecosystem was a good thing but it had its side effects too. As alternative products were available at low costs, it was difficult to retain a new customer for a long term as sticking to the Apple ecosystem was costly. Incompatibility (Anon 2013) was partially killed in Macs when Apple switched  to Intel chips but due to running its own OS and proprietary set of core applications, many high-end apps that developers or professionals used were missing and were only available on Windows OS. After Jobs demise, a few leading management executives left Apple and it was perceived as a setback for the company. Steve was ruthless in his approach but kept everyone together. Though Apple makes its own devices but the hardware used in many iPhones and iPads is purchased as raw products from Samsung, which is its biggest competitor. Opportunities:After stepping into the mobile phone industry, Apple changed the way people communicated and it ushered a new era for hand held devices. This includes applications that could be installed on a smartphone and one could use it as a ‘minicomputer’ while working on the go. As far as an ecosystem of the company is concerned, Apple made full use of its pioneering into the smartphone business by launching an App Store which was the hub for all things mobile, which later on included the iPad. Factors raised well above the industry standard: Product designs are key to Apple’s success and have been improved significantly by adopting uni-body designs and utilizing this approach for a more firm and sturdy product. Factors which industry has never offered: Invention of an iPad is one such example where a whole new category has been created to consume media and be productive while being portable too. iPad was a revolutionized product of its own as its created a whole new industry and category for people to create and consume media, productivity or just casual use. An advantage which iPad enjoyed as being a new product was the ability to run those same apps available for an iPhone. Further down the line, as companies are trying to penetrate different sectors of a market, Apple can do so by entering a television business as well as wristwatches (Anon 2013). Samsung and Motorola among many others have already released a few watches but with Apples engineering skills and design elements, one can argue just how well this opportunity will be for Apple to exploit and use it to their own advantage. Threats: Competitors are catching up to Apple and Android OS is its biggest rival in smartphone/tablet business. With such rapid change in technology, it is not easy to sustain unless you keep on innovating. Android being an open source operating system has more market share and more market area covered as compared to Apple. It is cheap for a manufacturer to produce and android device than it is for Apple to bring its top class product in  such markets. Size also matters for many consumers as Samsung, HTC, LG and many more have re-defined smartphone screen sizes and Apple is playing catch up in that area. In countries such as India, Malaysia, Singapore, there are many alternatives and they are low cost as they use slightly low end hardware but deliver same set of features which high end manufactures do. As said before, Samsung controls the pricing for silicon and display provided to Apple, it puts them at an advantage and can hinder the manufacturing process for many devices. Businesses should focus less on their competitors and more on alternatives as people try to find low cost alternatives for buying products and companies should also focus on creating new customers (Anon n.d.). Conclusion:It is to be believed that Apple has taken the market by storm and others are to slow to react but with time it all changes as competitors catch up and are innovating in areas where Apple still has to step a foot in, this makes Apple and its rivals kept on their toes and are innovating day by day to progress and outperform each other. Samsung and Google dominate areas, such as wristwatches and eyewear, respectively. Only time will tell how good and how long can one thrive and succeed in this battle of technology giants. Recommendations:For Apple to succeed it is important for them to invest in wearable as this is going to be the next big thing in the technological invention. While on the other hand, Samsung should also work on their smartphone designs as they lack class but are full of features. This takes a huge chunk out of a market, which purely buys products on design and looks such as iPhone or even more recently the HTC one series. References BIBLIOGRAPHY SWOT Analysis of Apple. (2013). Retrieved September 6, 2014, from http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html Whar is Blue Ocean Strategy? (n.d.). Retrieved September 6, 2014, from http://guides.wsj.com/management/strategy/what-is-blue-ocean-strategy/

Nigerian Financial System Overview

Nigerian Financial System Overview The Nigerian financial system is made up of two sub sectors; the formal and the informal sub sectors. The formal sub sector comprises of the regulatory bodies, money market, capital market, foreign exchange markets, insurance companies, brokerage firms, deposit money banks (DMBs), development finance and other financial institutions. As at the end of March 2010, there were 24 deposit money banks(DMBs), 5discount houses(DHs), 941 microfinance banks(MFBs), 107 finance companies(FCs), 101 primary mortgage institutions(PMIs), 13 pension fund administrators(PFAs), 5 pension fund custodians(PFCs), 1 stock exchange, 1 commodity exchange, 1621 bureau-de-change operators(BDCs), 690 securities brokerage firms, 5 development finance institutions(DFIs) and 73 insurance companies. The informal sub sector includes self-help groups, financial cooperatives and credit associations. It is imperative to know that there is a weak relationship between the informal sub sector and the formal sub sector (financial stability report, 2010) Discount House Sub Sector Overview: Discount Houses in Nigeria were first established in 1993. They were licensed to commence operations with just three discount houses as players. Their number later increased to five and their foundation can be linked to Great Britain, which is generally regarded as the origin of discount houses. These institutions evolved to provide a link between the banks and the Bank of England by serving as a channel for the interchange of banks funds as well as providing access to the Bank of England as a lender of last resort (Chartered Institute of Bankers of Nigeria, ) and in like manner discount houses in Nigeria are to act as intermediaries between the Central Bank of Nigeria and other licensed banks in Nigeria in Open Market Operations transactions (Revised Guidelines for Discount Houses, 2004). There are five discount houses in Nigeria wholly owned by consortiums of banks and other financial institutions as allowed in the Discount House guidelines 2004 by the Central Bank of Nigeria. However the maximum permissible equity holding for any single investor in a discount house is 40% (Revised Guidelines for Discount Houses, 2004).These Discount Houses are named as follows: Associated Discount House Limited (ADHL), Consolidated Discount Limited (CDL), Express Discount House Limited (EDL), First Securities Discount House Limited (FSDH) and Kakawa Discount House Limited (KDHL).They fall under a common umbrella referred to as Nigerian Discount Market Association. They are presently not listed in the Nigerian Stock Exchange. The Discount House sub sector is highly regulated by the Central Bank of Nigeria and the Securities and Exchange Commission of Nigeria requiring of them their daily, weekly, quarterly, semi-annual and annual reports showing the state of their affairs. Their daily operational activities include the injection and the withdrawal of funds by the Central bank of Nigeria from the money market through them (Ezirim and Enefaa, 2010) of which they must invest 60% of their deposit liabilities in government securities at any point in time (Revised Guidelines for Discount Houses, 2004). By this a balance is maintained in the economy thereby guarding liquidity. Apart from this function, the discount houses also facilitate the issuance and sale of short term Government securities, provide discount/re-discount facilities for treasury bills, government securities and other eligible financial instruments, accept short-term investments on an intermediary basis from banks and wholesale investors and lastly provide short term financial accommodation to banks (Revised Guidelines for Discount Houses, 2004). Services and Financing of the Discount Houses Discount Houses offer a wide range of financial products to Banks, Non-Bank Financial Institutions and the general public. The main services include: (a) Securities trading which includes buying and selling of: Treasury Bills, Treasury Bonds, Government Bonds, and Commercial Bills; (b) Accepting short-term investments from banks and providing short-term accommodation to banks; (c) Short-term financial intermediation through the acceptance of funds and simultaneous investment of the funds in: Commercial Papers, Bankers Acceptances, Government Securities; (d) Providing personalized wealth management to high net-worth individuals through a network of investment managers, financial consultants and other specialists; (e) Effective portfolio management on both discretionary and non-discretionary basis through the provision of medium to long term investment management services to: Pension funds, Private clients, Employee Schemes, Trustees of family settlements and charities; and (f) Providi ng Business Solutions in: Financial Arrangement and Management, Mergers and Acquisitions, Privatization, Business Assessment, Business Structuring, and Data Resource and Management (Revised Guidelines for Discount Houses, 2004) The Sources of funds for discount houses in Nigeria include: (a) Equity Paid- up Capital and Reserves. (b) Call money and short-term borrowings of not more than three years maturity. (C) Call money placed by banks with discount houses shall form part of the specified liquid assets of the respective banks for the purpose of the liquidity ratio requirement. A discount house that is short of funds may: (i) obtain from the Central Bank of Nigeria (CBN) an overnight advance against acceptable collateral. However such an advance shall not exceed 20 percent of the total assets of the discount house and shall not in any event be granted if the discount house has exceeded the borrowing limit as prescribed by Central Bank of Nigeria (CBN); (ii) sell short-term bills and/or other securities to the Central Bank of Nigeria (CBN). The Central Bank of Nigeria (CBN) shall provide rediscounting facilities for treasury and other eligible securities; and (iii) enter into Repurchase transactions with the Central Bank of Nigeria (CBN) using eligible securities(Revised Guidelines for Discount Houses, 2008) The Discount House Sub-Sector Environment: The discount house sector is greatly influenced and controlled by environmental forces; global and domestic. The global economic environment shows that the global economic crisis appeared to have eased off in the latter part of 2009 but general optimism is being replaced with pessimism of a double dip recession, as fears grow that governments and policy makers around the world might be forced (due to pressure or mistakes) to remove monetary and fiscal props, too soon. So even though developed economies are gradually beginning to come out of the general recession, the situation is still delicate (First Securities Discount House, 2009). In emerging market economies, growth has been robust but inflationary pressures are strong and on the rise. The negative impact of the political crises in the oil-producing Middle East and North Africa (MENA) region on oil prices and the disruptions and destructions associated with the earthquake and tsunami in Japan have added to uncertainty about the sustainability of global economic recovery and growth%( Central Bank of Nigeria communiquà © No 75, 2011). This has great implications on the discount houses with Nigeria being a developing and emerging economy and the effect of the global crises is strongly felt with a probability of increases in the international interest rate. The domestic economic environment is being characterised by a fluctuating inflation rate which has significant impact on interest and lending rates. It has been a herculean task trying to bring down the inflation rate to a single digit as proposed and rather the rate rose from 11.1% as at March, 2011 to 12.8% in April, 2011(Nigeria Bureau of Statistics, 2011). This inflationary rise still has a tendency to heighten further as a result of the general increase in global and food prices. The operating economic environment is full of challenges as there are array of issues. In March 2011, the Monetary Policy Committee of the Central Bank increased MPR from 6.5% to 7.5% maintaining interest rate corridor of +/-2% around the MPR. By this, the Standing Lending Facility Rate (rate at which CBN lends to Banks and Discount Houses as bank of last resort) became 9.5% and has remained so. On the other hand, the Standing Deposit Rate (rate at which Banks and Discount Houses place excess funds with the Central Bank of Nigeria) remained at 4 %. Also the Gross Domestic Product (GDP) was projected to grow by 7.43 per cent in the first quarter of 2011 making the outlook for 2011 to be generally good, given the expected improvement in the oil economy and the growing emphasis on the development of non-oil sector and key infrastructure (Central Bank of Nigeria communiquà © No 75, 2011). Finally on the political scene, the year 2011 being an election year for Nigeria, there are a lot uncertainties associated with the electoral process and the election results and this could affect the discount house sub sector and the Nigerian economy as a whole and it is projected that the effect of these uncertainties will result in higher exchange rate risks with lower reserves and high spending-currency devaluation possible and that Inflation will remain over 10% with implications for demand, input costs and projects(Resource and Trust Company Limited, 2011). Competitiveness In The Discount House Sub- Sector The discount house sub sector is just a small sector in a large financial sector with just a few players who are almost of equal standing; hence, there is strong competition among the services providers which have led to innovation, efficiency and the upgrade of competitive advantage by the players. The provision of specialised personalised services allowable within the scope of the discount house guidelines. Example is the personal pension plan developed by Consolidated Discount Limited which was created as a way of preparing clients to be less vulnerable to loss of earning capacity after retirement (Consolidated Discount Limited, 2009). Also Associated Discount House Limited in conjunction with the Debt Management Office (DMO) of Nigeria organized an awareness seminar on 12 February, 2009 to enkindle the interest of retail investors both local, international and in the diasporas in Federal Government of Nigeria Bonds (Associated Discount House Limited, 2009). Opportunities In The Discount House Sub- Sector Without gainsaying, there are opportunities in Discount Houses businesses (if not many) which gives them an edge over banks and other specialised banks. As earlier inferred, discount houses are allowed to offer certain unique financial services which puts them almost in the same stand as banks and even much more but they cannot be referred to as banks and one of the reasons is because there is minimum paid up capital imposed on the regular banks which amounts to N25,000,000,000.00(Twenty five billion naira) only at any point in time. For the discount houses sub sector, the minimum paid up capital shall be N1,000,000,000.00(One billion naira) only or as may be prescribed by Central Bank of Nigeria from time to time (Revised Guidelines for Discount Houses, 2008). There is a revised Guideline for year 2008 which also relaxes the ownership of Discount Houses to now include non-financial institutions and individuals. This revision provides the opportunity for Discount Houses to grow their capital base to enable them to explore new areas of business and boost their profitability (Kakawa Discount House, 2009). Discount Houses have sizable support from the Central Bank of Nigeria being the lender of last resort facility. Discount Houses are able to offer highly attractive pricing on Treasury Bills and other risk-free government debt instruments because of the significant concessions available to them from the Central Bank of Nigeria Discount Houses are tightly regulated therefore danger signals (if any) are easily detectable. Being specialist institutions, Discount Houses are proactive in managing money market trends to the advantage of their clients. Unlike other deposit taking institutions, the financial assets acquired by Discount Houses are of the finest quality with little or no credit risk (Express Discount House Limited). Threats To The Discount House Sub- Sector Naturally the discount house sub sector is faced with its own threats and challenges as from inception, discount houses operated in an environment that could termed as unusual or abnormal. There was a distress situation in the banking sector which was at its peak and most banks patronized discount houses in order to ensure the safety of their funds, but with the return of orderliness and calm, discount houses patronage by banks reduced. Rather, the interbank and foreign exchange markets seem to have provided more attractive trading options for the banks, to the detriment of the discount houses. Licensing of additional discount houses to make the total number of discount houses 5 proved to be a challenge as it had an adverse effect on the total turnover of the discount house sub sector, following the initial boom from the year of operations of 1993 where total asset stood at N9,600,000,000.00(Nine billion, six hundred million naira) only which dropped significantly to N3,400,000,000.00(Three billion, four hundred million naira) only in 1995 following the entrance of a new entrant into the market. With these happenings, licensing of new discount houses might still impact on the sub-sector further negatively. Their narrow scope of operations has also proven to be a major challenge for the Discount House sub sector being a specialised bank is inhibiting a lot of opportunities for expansion (Chartered Institute of Bankers of Nigeria, 2010). Finally, from the inception, discount houses had the exclusive right to conduct Open Market Operations transactions (OMO). Open Market Operations (OMO) is an indirect monetary policy technique that is used to control the level of money supply. It involves the sale/purchases of money market instruments in the open market; these instruments being Nigerian treasury bills (Ezirim and Enefaa, 2010). With the Central Bank of Nigeria opening up the window to banks as well, the discount house sub sector lost the sole right of Open market Operations. Conclusion In spite of all the challenges and threats faced by the Discount House sub sector, the Discount Houses are still are very vital part of Nigeria as an emerging economy and just the existing players in the market are not enough to keep a balanced financial sector and the economy as a whole. In the light of the fact that the Central Bank of Nigeria as the major regulator keeps on revisiting and revising the guidelines of the Discount House sub sector, there is hope yet still for growth, expansion, innovation and maximum output which should encourage new players to participate. Part 2 Strategy Overview Strategy is a plan or blueprint of what an organisation intends to achieve and how to go about it. Artto, Kujala, Dietrich and Martinsuo (2008) define strategy as a firms goal to attain a desired position in its competitive external environment. This is in line with Kenneth Andrew (1987) school of thought that views strategy from the corporate angle where he views corporate strategy as the nature of decisions a company takes which reveals its short and long term goals, how it plans to go about achieving these goals and how its outcome will affect all stakeholders and community at large. There is a popular belief that an organization that fails to plan or strategise, plans to fail and Goold (1996) goes on further to share his own view when he says that matured businesses can easily become staid and resistant to change. Usually this behaviour leads them to a decline and the only way it can regain its position is through strategy or change in strategy. This resolve usually involve the p ursuit, accomplishment, and maintenance of competitive advantage in its industry (Varadarajan and Clark cited in Morgana and Strong, 2003). Whittington (2001:10) summarises it all when he says strategy is all about thinking better and thinking differently and claims that a good strategy means doing something different from every other person. But there are pitfalls to strategy as Mintzberg (1994) puts forward the question; is a climate conducive to strategic planning necessarily one conducive to effective strategic thinking and acting? He claims that there are underlying issues which affects the ability of plans to make head way and emphasizes that these issues are neither technical nor analytical but rather human (Abel and Hammond cited in Mintzberg, 1994). But Smith and Reese (1999) argue that as long as there is a fit or alignment between operational elements and business then there should be no pitfalls where he defines fit as the degree to which operational elements match the business strategy. Alternative Approaches to Strategy: Similarities and Differences There are various approaches to strategy but Whittington (2000) classifies strategy into four approaches: the Classical, Evolutionary, Processualist and Systemic. He further analyses each approach as follows: The classical approach sees strategy as a process of rational deliberation, calculation and analysis, intended to achieve long-term benefit and that good planning is what it takes to master internal and external environments. The Evolutionary approach analyses strategy from the point of view that rational long term planning is often irrelevant and that successful strategies only emerge as the process of natural selection. The Processualist approach sees long term planning as basically pointless, but they are not overly pessimistic about the fate of businesses that do not somehow optimize environmental opportunities as they see inability or failure to think up and carry out the perfect strategic plan is hardly going to deliver any serious competitive disadvantage. Finally the Systemic approach to strategy proposes that the objectives and practices of strategy depend on the particular social system in which strategy- making takes place in other words organizations strategic planning is basically influenced and controlled by the social system in which it operates. Meaning the demographic setting of the organizations environment needs to be taken into consideration when strategizing. In analyzing the similarities and differences of these approaches, their style or processes and their end result is paramount. In comparing the classical and evolutionary approaches to strategy, Whittington (2001:2) posits profit maximization as the natural outcome of strategy-making. This he made in reference from the point of view of their end result which is profit or return on capital. These approaches associate profitability with strategy and believe the higher the level of strategy employed, the higher and better the profit generated. This view is shared by (Friedman and Baumol cited in Vining and Meredith, 2000) where they argue that the only appropriate goal or strategy in any organisation is to maximize profit and that any other goal is considered inappropriate. As much the classical and evolutionary approaches are similar in terms of profit maximization being their goal; they differ in style and processes. The classical approach adopts a style of rational planning (Whittington, 2000:11) whereas the evolutionary approach lacks confidence in rational planning where they argue that no matter the level or intensity of strategy, the outcome is usually driven by market dictates and how well a manager is able to perform and that investing in long term strategies can be counter productive (Whittington, 2000: 19). In this instance, the evolutionary approach can be compared with the Processualist approach to strategy in that they also do not believe in rational planning. This view is shared by Peppard 1995, who argues that in a claim to gaining competitive advantage, management develop strategies with seemingly superiority above others which is just a way of them being seen to be doing something and not necessarily hope to achieve anything by their strategies. By this claim, peppard tries to show that rational planning is just an act which is not necessarily relevant to the overall performance of the organisation but it is something that is done for the corporate image. His view is supported by Cyert and March ( cited in Whittington 2000:22) who argue that firms can plan in such a way that major strategy sessions could be cut off and yet still deliver just enough to keep everyone satisfied. Although the processualist approach is similar to the evolutionary approach in terms of processes and style, that where all their similarity ends because in terms of outcome. The Processualist approach can be compared with the systemic approach of strategy whose school of thought sees not only profit maximization but other outcomes as a an end result of strategy (Whittington 2000: 21 27). Werther Jr and Chandler (2005) argue that firms are continuously appraised in terms of both the financial and social benefits that result from their corporate actions or strategies. The systemic approach proposes that firms differ according to the social and economic systems in which they are embedded (Whittington, 2000:27) thereby viewing strategy as being guided and controlled by the environmental forces in which they operate. In the same spirit, the processualist advice against striving after unattainable ideal of rational fluid action, but to accept and work with the world as it is (Whittington, 2000:21). Finally, the systemic approach can be compared with the classical approach in that they both believe in rational planning and do retain faith in the capacity of organizations to plan forward and to act effectively within their environment'(Whittington 2000:26). This view is shared by Casadesus-Masanell and Ricart, (2010) when they opined that strategy is a high-order choice that has profound implications on competitive outcomesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. and strategy should contain provisions against a range of environmental contingencies, whether they take place or not and Stallwood (1996) maintains that strategy is necessary but insists that whatever strategy is used must be appropriate and simple enough for it to become adopted by an organization without necessarily having to change after its initial usage. Conclusion Strategy can be seen as a means of avoiding [perhaps] costly and damaging warfare (University of Leicester, 2009:90) and it is quite clear that all the approaches of strategy have their own benefits even though they are similar and also dissimilar in their own unique ways. Therefore which ever method adopted should be seen to add to an organizations performance and must be duly analysed and deliberated on ensuring it is in alignment with the organizations goals and objectives before adoption.

Motorolas marketing strategies

Motorolas marketing strategies CHAPTER I INTRODUCTION Problem Statement Motorola rapidly became the largest mobile phone seller in UK. In 2001, its asset was more than  £32.74 billion and it had 100 million subscribers. Until 2002, these figures have grown to over  £38.8 billion and more than 138 million subscribers (Motorola Company Profile, 2004, p1). However, the continued good performance of Motorola is threatened by a number of factors. These threats come from a number of places, the most important of these being the fierce competition with the three other state-owned companies. However, this competition will be increased in 2007 when the British Telecom (BT) Telecommunications Agreement comes into effect, allowing foreign companies access to UKs telecommunications market (Milner, 2003, p3). This pressure is reflected in the fact that the Mobile Phone Revenue per User has dropped 50% in the past three years (Milner, 2003, p3) to a figure of  £100 Yuan (Reuters, 2004, p1). Another major threat faced by Motorola comes from Nokia, which has gained significant strategic advantages through its security of exclusive rights to use the new CDMA network technology (Milner, 2003, p3). Purpose of the Study All of these mean that Motorolas marketing strategies, especially its advertising strategies, will become the most important element of its sustained and successful growth. The challenge for Motorola is to gain and maintain market share, and continue to seek future growth. Winning clients is one thing; keeping them an entirely different challenge companies have to adopt proactive strategies to retain hard-won customers. (How to maintain loyalty among risk customers, 1999, p1) Therefore, the application of successful advertising strategies is a critical factor for attracting new customers and keeping existing ones. Marketing research suggests that advertising is about attitudes, the attitudes of consumers towards products. Boyd, Ray and Strong (1972) propose that there are five strategies which marketing managers can pursue in relation to basing their advertising campaigns on attitudinal change. Aims Objectives The objectives of this research are consequently: To identify the current attitude of both existing and prospective customers towards Motorolas service. To examine to what degree Motorolas current advertising campaigns are related to the five marketing strategies mentioned above, which are based on changing customers attitude towards one brand. To suggest tentative recommendations to Motorola on how attitudinal strategies could be better incorporated into its future advertising campaigns. This objective is based on the findings of the current study and suggests various ways, in which Motorola can effectively influence the attitudinal sets of customers (see Chapter 2.0, p7), i.e. their attitude to products. Dissertation structure This dissertation consists of five chapters including Chapter One, the Introduction, which deals with background information, as well as giving a brief introduction to marketing strategies. In addition, the research objectives are presented here. Chapter Two provides the reader with an overview of the literature review, which first covers the background of the global and British telecommunications industry and second looks at some specific advertising strategies in order to construct a basis for conducting the research. Chapter Three refers to the methodology used, and discusses the limitations to the research carried out. Chapter Four presents the findings of the research together with the discussion of the conclusions reached. Chapter Five, the conclusion, discusses the possible implications of this research for future studies. Summary This chapter has provided readers with a brief introduction of the research background, as well as has identified the objectives that this study aimed to achieve. The next chapter begins a literature review, in which a comprehensive background concerning this study and some mainstream marketing theories will be presented. CHAPTER II LITERATURE REVIEW History of British Telecommunications Industry The telecommunications revolution will have a profound impact on us all- on our everyday lives and our jobs. Indeed telecoms, together with the closely related but broader category of information technology, are going to be the biggest technological driver of economic and business change during the next decade and more. (Dadd, 1998, p1) The history of the world telecommunications industry has been a turbulent one. It has been common in western countries that the state controlled monopolies, such as that of British Telecom in the United Kingdom or Bell Atlantic in the United States have completely dominated their domestic markets for a long period (Local hero: mobile telephones, 1993, p1). However, a break up such as that of Bell Atlantic into the baby Bell companies, which occurred in following years, heralded a new era of the telecommunications industry (Dadd, 1998, p2-3; Pruzan, 1996, p1-3). After the failure of the dot com revolution, telecommunications emerged in the late 1990s as the new darling industry in the stock market with millions if not billions of dollars invested into it in the western world (Sarkar, Cavusgil and Aulakh, 1999, p1-2). Along with the universal growth in the telecommunications industry, it was the area of mobile phone networks which saw the most dramatic growth and highest profits of thi s industry. The deregulation of telecommunications however is not a phenomenon which has been restricted to western economies. Deregulation of the telecommunications industry is seen by many governments not only as a significant economic affair but also an important social one, A bold deregulation of the telecoms industry will, with luck, spread the use of the Internet in India and change millions of lives. However, the telecommunications industry is also a political matter in many countries such as UK, which sees foreign control of its domestic telecommunications companies as a serious issue (Harwit, 1998, p1; Milner, 2003, p1). Yet due to UKs accession to the WTO, it has been forced to deregulate its telecommunications industry and furthermore open the market to foreign investments (Stilson, 1999, pp1-2). The history of UKs telecommunications industry dates back to 1877 when the first telegraph line was installed. By 1911, there were 8,000 telephone subscribers and 8,800 telephone lines yet little improvement was made on this infrastructure during the rule of Chairman Mao (Harwit, 1998, p4). The British government realizing these changes responded early in the 1980s was aware that reforms of UKs stagnated telecommunications industry would become a vital and critical factor in successfully modernizing UKs overall economy (Harwit, 1998, p5). However, it was not until the 1990s that the pace of reform was quickened when the monopoly UK Telecom was split up (Lin Sun, 2000, p1). In 1994, Nokia was founded in order to compete with UK Telecom, followed by the formation of the Information Industry Ministry in 1998, which became UKs telecommunications industry regulator (Rothman and Barker, 1999, p1). Motorola Communications Corporation (CMCC) was established on April 20th, 2000 (Pangestu and Mrongowius, 2002, p5), and it became the biggest mobile phone seller in UKs telecommunications market (Motorolas net edges up as competition intensifies, 2003, p1). While the four companies originated from the same parent company, this common heritage however is not reflected in the highly competitive relationship which now exists among the four companies. Indeed this competition is set to increase with the recent development of information technology and the soon occurrence of 3G License permitted by the British government (Milner, 2003, pp3-4). It has been reported by various sources that the fixed lined operators intend to compete along with the mobile operators for the rights to operate these networks (Pangestu and Mrongowius, 2002, pp5-7). Motorolas Current Situation Motorola finds itself doing business in a market, which is in upheaval as well as of deregulation, internal competition and external competition (Motorolas net edges up as competition intensifies, 2003, p1; Einhorn and Roberts, 2002, p1-2). The fierce competitive environment in which Motorola operates therefore has meant that the company has had to embark on an aggressive advertising campaign, which is designed to solidify and increase its market share before the full effects of the WTO inspired reforms can be felt. According to Nielsen Media Research on advertising spending in UK, Motorola spent 1.3 billion advertising in 2002 (British brands dominate ads in local market, 2003, p1). Thus this is both a demanding time for Motorola and an interesting time for anyone who wishes to research a young and dynamic company in a period of rapid change for its marketing strategies. Theories of Marketing Strategy and Advertising Strategy The marketing concept states that you stand a much better chance of selling something if you understand why someone wants to buy it in the first place. (Michaels, 1982, p67) Marketing can be seen as those sets of business practices and related strategies which are applied by companies to attract potential consumers into purchasing their products (Kotler and Cox, 1988). But marketing is not only about enabling a company to attract consumers, but also about maintaining those existing customers over a period of time, in essence the building of a brand and the creation of a brand loyalty (Kotler and Cox, 1988, pp76-77). In order to achieve such a aim, one of the key strategies to be the most important for gaining and maintaining market share is advertising and sales promotion, increase advertising and sales promotion of superior products, services, or price benefits to underpenetrated or untapped customers; advertise new or improved benefits to all customers. (Kotler and Cox, 1988, pp76-77) Marketing research has suggested that advertising is about attitude, the attitude of consumers towards products, Our reason for selecting attitudes as our basic way of looking at a market is based on more than the fact that one function of advertising is to affect attitudes. There is considerable evidence to show that the way a person thinks and feels about a brand- his attitudinal set determines how he will behave. His reasons for wanting a product determine his selection. (Reiser cited in Boyd, Ray and Strong, 1972, p341) Boyd et al (1972) suggest that there are five strategies which marketing managers can pursue in relation to base their advertising campaigns on attitudinal change. These strategies briefly seek to: Affect factors which influence the choice criteria of customers; Add salient characteristics to products; Increase /decrease the ratings for salient characteristics; Change brand perception; Change perception of competing brands with regard to some particular salient characteristics. Telecommunications is one field in which it has been possible to find quite similar responses. Telegraph, post, and telephony have been organized as state monopolies almost everywhere, and states have acted as policy makers, regulators, and service providers all at once. National telecommunications regimes have surprisingly similar features from Europe to Asia, and from America to Africa (Noam, 2006, 2007). Naturally, there are exceptions (for example in the United States, where the monopoly is private and the state acts only as regulator and policy maker). Still, the similarities in the organization of the telecoms sector are unique compared with the diversity of institutions and governance mechanisms of other sectors. The old telecommunications order is now undergoing radical changes. The sector, which for years served as the economics textbooks most cherished example of a natural monopoly, has been transformed to a competitive sector (although competition is imperfect and partial). Surprisingly, despite the widespread changes, sectorial homogeneity in the move to liberalization remains remarkable across countries, continents, and level of economic development. In telecommunications, changes are indeed global and they include radical change in the economics, technology, and organization of the sector as well as in the role of the state and the mode of governance. The extent of change in telecommunications is so radical that it is now seen to epitomize the hollowing out of the state. Telecommunications, argued Susan Strange, serve as an extreme example of one process by which authority has shifted massively away from the governments of states to the corporate management of firms The result of this shift has been to narrow the options open to supposedly sovereign states, and to extend the opportunitiesand riskof those enterprises engaged in the supply of services and the hardware by which the services are offered on the market (Strange, 2007, p. 100). As competition increases and markets widen, telecommunications may become a paradigmatic case exemplifying perceptions of reality and change in political economy among the general public and social scientists alike. Telecommunications thus acquires the characteristics of a critical case for theory testing. If suggestions regarding the retreat of the state prove false or one-sided in telecoms, it should be even more difficult to support them in other cases. The scope of change and the extent of regulatory innovations make telecommunications highly interesting for retailers of politics, political economy, and public policy. It becomes the paradigmatic case, one which shapes beliefs about organization of the economy and relations between politics and economics. At the same time, it generates new knowledge about the regulation of other sectors. This is also observable in popular journalism. Take, for example, the following passage from the Economist: In recent years, the telecom business has demonstrated that when deregulation and innovation, strong forces in their own right, come together, the results can be startling. What is true in telecom is now coming true in electricity (my emphasis). Indeed, beyond electricity, telecommunications has come to be conceived as a regulatory laboratory in which experiments are conducted and experience is accumulated for future implementation in other sectors such as road transport, railroads, water, and gas. The restructuring of the telecommunications sector during the last decade has generated a global telecommunications market for the first time. Increasingly more parts of telecom equipment are no longer produced nationally, but are traded on extra-national markets. Foreign direct investment in the sector is booming and the liberalization of services has been accompanied by the entry of foreign investors as competitors but also as partners in global alliances. Instead of one national network for telephony, different networks now exist, characterized either by the same technology (wire telephony) or competing technologies (internet telephony, mobile telephony, and cable telephony). The striking changes in the national arenas of telecommunications are repeated and enforced by several international agreements such as the WTO agreement on the liberalization of government procurement (2007), the Information Technology Agreement (2007), the WTO agreement on trade in basic telephony (2007), a nd the Mutual Recognition Agreements on the testing and certification of telecommunications equipment (2007). Side by side with the transformation of the sector, the creation, extension, and perfection of the regulatory capacities of the state may be observed. The administrative state is relinquishing the provision of services, but instead of retreating it is assuming new regulatory roles. These new roles are enforced and diffused through the constitution of the single European market, emulation of the American regulatory structures, policy learning, and even international pressures. The diffusion of regulation may serve a wide range of social goals, from universal supply of essential services and products to price control in situations of market failure. This paper concentrates on one particular aspect of regulation, namely regulation for competition. Market competition, as will be shown in this paper, is not only the natural outcome of state retreat from the economy or a matter for any invisible hand. Competition is politically, socially, and administratively produced and it takes the form of highly complex regulatory regimes that are devised to govern micro-segments of the telecoms sector. The paper distinguishes two types of regulated competition: regulation-of-competition and regulation-for-competition. While the first is a liberal form of intervention which aims to correct market failure, the second has a mercantilist character and aims at market creation by the state. This second form of competition is a critical aspect in the restructuring of the telecoms sector, which is often misunderstood as simply deregulation. The critical place of reregulation-for-competition in the governance of the new telecoms regime, as will be demonstrated here, underlines the rise of a competition state which is not a liberal state and not a welfare state. The competition state, without transforming the whole apparatus of the state and with an important but limited effect on society, is assuming a very traditional role, with a neomercantilist character, which it always had. It is revitalizing and reforming economic sectors in order to promote national competitiveness. Restructuring Motorolas Markets The introduction of competition to the telecommunications market is a multi-level process. On the intra-national level the introduction of competition may be characterized first as a movement towards corporatization and increase market share of Motorola. The statists provision of telecom services was replaced by a new regime which was based on a mixture of regulations, reregulations, and deregulations. Corporatization means the transformation of a government-administered service into a legal entity of a joint-stock company. This company may still be state-owned, but in contrast to the past it now enjoys a measure of autonomy from the state (Noam Kramer, 2007, p. 278). In most countries where ministerial departments formerly supplied telecommunications services, corporatization was one of the first steps towards a more economic and market-oriented provision of services. Corporatization thus reflects a retreat of the state only if one understands the relations between the state and th e market as mutually exclusive, or zero-sum (i.e., more market means less state, and vice versa). However, if the states strength is not defined in terms of its direct provision of economic services, then outsourcing services may result, exactly as in corporate restructuring, in more power rather than less. In many countries corporatization also led to increase market share of Motorola, namely transfer of shares or functions from public to private hands. In some countries, increase market share of Motorola has been a major milestone in the restructuring of telecommunications. British Telecom was privatized in 1984 and NTT of Japan in 1985. Other countries followed this road a few years later with a partial increase market share of Motorola of their Telecom Operators (TO). In Israel, Bezeq was privatized in 2006; in the Netherlands KPN was privatized in 2007; in Germany, Deutsche Telecom was privatized in 2007; France Telecom was privatized in 2007, and Brazils Telebras was privatized in 2008. Different strategies of increase market share of Motorola were employed in different countries, and following the initial offering of part of the governments shares, the process proceeded at varying rates towards complete increase market share of Motorola. Still, the move to privatize the telecommunications sector has become common around the world. Increase market share of Motorola may not affect, however, the extent of competition in a specific market segment. Private monopoly, as the American example of ATT monopoly shows, does not necessarily entail more competition. But increase market share of Motorola, like corporatization, is definitely a step forward in the introduction of market considerations into segments of the economy formerly that followed (or were supposed to follow) public service criteria. The corporatization of telecommunications services has contributed to the creation of a political space in which public officials can more clearly distinguish their function as providers of telecommunications services and their regulatory and policy making functions. Regulation is a distinctively American approach of state intervention; its introduction to Europe, on the national and European Union levels, is admirably discussed by Majone (2007). Regulations, rather than public ownership, planning, or centralized administration, are increasingly used in telecommunications. While the process of substituting the dirigiste state by the regulatory state is observed beyond the sphere of telecommunications, in this sphere the scope of change is most impressive. The separation of government functions in the sector allowed the creation, development, and consolidation of regulatory capacities in readiness for the new business-like corporations which were still under government control. The process was further accelerated and strengthened following increase market share of Motorola, which marked more clearly the distinction between public and private. National Regulatory Authorities for telecommunications were established or are in the process of being established throughout Europe (e.g., Oftel in the UK, OPTA in the Netherlands, BMPT in Germany, ART in France) and elsewhere (i.e., Brazil, Israel, South Korea, and Australia). Although these regulatory agencies vary in their institutional design, autonomy, and regulatory capacities they command they often enjoy considerable control over the development of the industry. One demonstration of this paradox is the dynamics of the regulation of interconnection regimes with respect to the unbundling of telecommunications services. The enthusiasm, indeed the near religious zeal, that the competition state manifests in the introduction and enforcement of competition, even in the most difficult terrain, shows the critical role the state plays in restructuring global telecommunications. Bundling is the tying of the supply of one service or product to the supply of others. For the seller of products, bundling is a form of legitimate competitive strategy. Yet for clients, it often means that they will have to purchase an unnecessary products or services which they may obtain of better quality and at a better price elsewhere. In such cases, policy makers, regulators, and judges have to decide whether the economic power of the service provider should be balanced by political power. One way of doing this is by requiring the provider to unbundle the products or/and services, and thus enable clients to purchase only the services and products they want, and by extension to promote the market in unbundled services and products. Bundling and unbundling are common regulatory problems in various economic sectors, but in telecommunications they display the complexities of the interaction between state and market and how far regulators feel obliged to intervene for the sake of competition. Unbundling is considered a prerequisite for competition in the local loop; hence regulators readily intervene to ensure that the dominant operators will not force bundled services on their competitors. Here, they regulate relations between household and business consumers and telecommunications operators, and also those between the dominant seller and the smaller, newer providers who need interconnections and various other services from the big and hostile brother. Digital local exchange networks are highly expensive systems which provide a range of services such as advance signaling, diagnostic and testing procedures, switching, and transport. A new seller may thus find it impossible to build an entire local exchange network; to foster its entry to the market, regulators often take measures that ensure its capacity for special access (e.g., switching but not transporting, or signaling but not switching). Determining what may be part of a bundle and what may not requires the regulator to have sophisticated technological capabilities (to determine down to the precise layers and point of access where connection is possible) and sophisticated economic and accounting capabilities (to set an adequate rate for each unbundled service). At the same time, it gives the regulator the power to set prices for each of the components of the telecom networks. Instead of simple cap-regulations of retail tariff in the old telecom regime, it now has plenty of ways to devise the wholesale tariff. The National Regulatory Authorities that were established during the last decade, and their forerunners, the Federal Communications Commission (FCC) and OFTEL, are now in the process of acquiring these skills. The American Telecommunications Act of 2007, for example, requires that dominant operators unbundle their networks at technically feasible points and make individual elements available to competitors on a modular basis. They are also required to enable their competitors to physically collocate equipment within their premises so as to allow them to take advantage of unbundling (Knauer et al., 2007). By establishing more detailed regulations regarding the general requirements for the unbundling of the telecommunications services, the FCC is now creating one of the most detailed regulatory regimes ever designed for the promotion of competition. The design of an interconnection regime with as many unbundled services and points of access to the network as possible is, at least theoretically perhaps, a matter of commercial agreement. Yet, the dominant seller has strong incentives to use its control over the public network so as to discourage competition (by either inflating prices and costs or preventing interconnection under various technological pretexts). The most complex problem of unbundling is the determination of a gross interconnection charge that has to be decomposed into dozens of elements, each of which may provide the basis for a new dispute (involving several courts in different instances). This situation may be further illustrated by comparison to the more familiar market of cars. The unbundling requirements on telecommunications operators may be compared to a demand that car manufacturers unbundle the vehicles they sell into their various components. A client or competitor would then be able to purchase a car wi th no wheels and/or engine, and shop around for a better deal. Probably, because cars can be purchased from different manufacturers at different price and quality levels, the car industry is not required to unbundle its products. This is not the case, of course, in telecommunications where the local loop is still a natural monopoly and thus requires more rules (e.g., unbundling requirements) to allow for more competition. The unbundling of networks is likely to create more sophisticated markets and may promote competition in the local loop as well. While the success of such a strategy is still unclear, the situation and politics of unbundling demonstrate that the discretionary power of some policy makers and bureaucrats has attained heights never previously reached. The extent and the role of reregulation in the restructuring of the telecommunications market is accompanied by the emergence of strong regulatory states and by the entrepreneurial role states play in the introduction of competition. The strengthening of regulatory bodies and regulation-for-competition policies may shed light on the dynamics of change in the relations between states and the economy, particularly on the change in the role of the state. To achieve this, one has to move beyond the old two-pole model, which sets economic socialism against economic liberalism and which frames the intellectual terrain for the discussion of political economic change. Neither regulation-for-competition nor the rise of the competition state fits this two-pole model. The creation of interconnection regimes and the case of unbundling the networks go far beyond the liberal conceptions of the state as regulator in cases of market failure. In these regimes the state plays the part of market generator, which cannot reconcile with economic liberalism. The central position of regulation-for-competition as the pillar on which the restructuring of telecommunications stands requires us to extend the debate to include a third perspective on political economy. This third perspective is sometimes presented as mercantilism and sometimes as economic nationalism, and it has been, since the rise of classical economics, a subject for scholarly attacks more than ground for positive theory-building (LeviFaur, 1997a; Crane, 2008).[10] It was Adam Smith who coined the term mercantilism in order to ridicule the dominant political economy of his time. Subsequently, the major political economy debates for long turned on the relative advantages and disadvantages of mercantilism vs. liberalism. Later on, in the 19th century and early 20th, when various democratic and undemocratic forms of nationalism became a popular ideology, mercantilism assumed the form of economic nationalism and it became the major antagonist of economic liberalism. While mercantilism mobilized state power in order to advance the economic resources of the state, economic nationalism took the state as a tool for development of the national economy and for the benefit of the nation rather than the state. Several especially nasty forms of economic nationalism, for example, that of Nazi Germany, made the notion extremely unpopular after the Second World War. Since then, both economic nationalism and neomercantilism were marginalized as political economic theories, or at best were reduced to some form of bounded-rationality (e.g., protectionism, large symbolic projects). With the collapse of the Soviet empire and the retreat of social-democracy in the West, we must move on and abandon the habit of framing the discussion exclusively in terms of socialism vs. liberalism, or even Keynesianism vs. monetarism. To capture some basic features of the change we should consider the political economy of mercantilism, which accounts for different interests of na tions in the process of economic development. Summary The information economy carries the distinctive libertarian tone of technologies of freedom and technologies without boundaries. Yet in telecommunications, when the music is actually played, this tone proves to be no more than an undertone, an accent. Indeed, governments are changing their role in this market: they no longer provide telephones and services. Bu

Mary Shelleys Frankenstein as a Critique of Masculinity Essay

Introduction The idea for the novel of Mary Shelley’s Frankenstein came to her one night when she was staying in the company of what has been called ‘her male coterie’, including Lord Byron and her husband, Percy Shelley. Mary Shelley’s whole life seems to have been heavily influenced by men. She idolised her father, William Godwyn, and appears to have spent a good part of her life trying very hard to impress both him and her husband. There seems to have been a distinct lack of female influence, her mother, Mary Wollstonecraft, having died weeks after her birth, being replaced by a neglectful step-mother. These aspects of her life are perhaps evident in her novel. The characters and plot of Frankenstein were perhaps influenced by Shelley’s conflicting feelings about the predominately masculine circle which surrounded her, and perhaps the many masculine traits that we see in novel were based upon those of the male figures in Shelley’s own life. In th is essay I will attempt to show some of these traits. Argument Perhaps the most obvious way we can read the novel as a critique of masculinity is the very obvious way in which Shelley develops the male characters more than she does the female. She portrays the male characters as the stronger sex with the female characters seemingly completely dependant on the male, and their whole lives seem to be taken up by the males every move. The female characters in the novel ar every much idealised figures of perfection and passiveness. She portrays women as weak, beautiful, subservient beings who live only for the men in their lives. This is evident from the opening sentence of the narrator of the novel, Walton, who is writing to his sister in England while he is on an expedit... ...e life that he is creating is undeniably male, as this is the sex he views as the stronger of the two, there is never a question for a moment that he may create a female. Conclusion The theme of masculinity is strong throughout the novel, and I will finish with what may be the strongest example of masculinity of all, although it is not a favourable one. Perhaps the character of the monster represents the flaw in masculinity in the society of that day, created without the use of a woman, and is an example of the dangers of a society without woman. And I feel that Shelley was perhaps manipulating the masculine identities in the novel to show the flaws that such attitudes towards women can create, and persuade her audience that a society without women would be disastrous. Bibliography Mary Shelley, Frankenstein, (Berkshire: Penguin Popular Classics, 1994)

Layout Design :: essays research papers

Deciding Layouts Deciding the layout is a very important step in Java GUI programming, just like solving an algorithm in normal programming. Layout decides how the components like labels, buttons, text fields etc are going to be displayed on a frame or window. Some GUI can be designed using single panel with a single simple layout. Some GUI need to be broken down into smaller panels which have to be added to an outer panel. Each smaller panel can have its own layout. The simplest layout is the flow layout. Flow layout produces output as a single row. So go for flow layout if you have only 3 or lesser components or if you want all the components in a single row. Next is grid layout. As long as you can determine the rows and columns, you can use this layout. It is possible to use grid layout for most of the applications which you want to develop with a single panel. You can always use filler labels to occupy the empty spaces. So grid layout works fine in such cases. But if you want to have a very neat GUI with very good layout, you need to go for more than 1 panel. In that case, grid, flow, and border are all used together. The development of a GUI depends on the type of problem. There are 2 types of GUI problems: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Problems which just specify that you need to do certain things. In this case, the layout of GUI is totally in your hands. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Problems where you are given a rough drawing on how GUI needs to look. Type 1: In case 1, you need to start with a paper and pencil. -  Ã‚  Ã‚  Ã‚  Ã‚  Read the problem and identify what needs to be displayed to the user -  Ã‚  Ã‚  Ã‚  Ã‚  Depending on that, draw a simple diagram on how you want your GUI to look -  Ã‚  Ã‚  Ã‚  Ã‚  Then start deciding on the layout For example, consider the problem below: Write a GUI java program that takes 2 numbers from the user, adds them, and displays the sum. Solution: 1.  Ã‚  Ã‚  Ã‚  Ã‚  For this, you need 2 text fields to read 2 inputs. 2 labels to tell what to enter in the text fields. 2.  Ã‚  Ã‚  Ã‚  Ã‚  1 button to initiate calculation. 3.  Ã‚  Ã‚  Ã‚  Ã‚  1 text field to display result, and 1 label to address the text field. 4.  Ã‚  Ã‚  Ã‚  Ã‚  The rough diagram will be 5.  Ã‚  Ã‚  Ã‚  Ã‚  For the above diagram, if you are going to use a single panel, then grid layout is the best choice. To decide the layout, dissect the diagram as shown below.

Effects of Technology Essay

The advent and development of computer technology through the past three decades may be the most important and revolutionary technology ever invented in history. It has completely changed the way people do things, from interpersonal communication to professional transactions. Computers have affected the cultures of families, friends, offices, academes and even states and countries. The effect of computer technology can be felt starting with the most basic social institution, the family. The personal computer has become a regular fixture in millions of homes around the world as much as the television or the couch. Some families even own more than one computer units. Of course, the statistics would be lower among less developed countries. Nevertheless, an effect of the prevalence of the personal computer is that it has become more and more affordable. For third world countries, the idea of catching up has also come to mean being competitive when it comes to computer literacy compared to developed countries. Parents use the computer to surf the Net, look for job-related information or anything that interests them like news or hobby sites. The children use the computer as aid in making assignments and research, playing video games or make friends they won’t ever see in person through the chat rooms. Outside the home, the influence of computers is felt much more. Offices cannot survive without computers as they are used for word processing, calculations, presentations, and other tasks. Internet technology, an offshoot of computers, has created a thriving electronic-based commerce which has made millionaires out of people whose capital has been their mere creative minds. Other activities that before were done without computers are now computer aided. Automated banking has made banking and bill payments possible even outside office hours. People can shop online using their credit cards without the hassle of crowds and miles of walking inside malls just to find the perfect shirt or gift. Government agencies keep voluminous records and provide computer-aided services making it possible to make transactions with the public even without the latter’s physical appearance. Like all technologies, the computer has its downsides, too. For instance, it has caused concern regarding the privacy of people as with the interconnectedness of networks in cyberspace it has become easy to look for information about anybody. Another is that computers, being machines, break down. Since people have grown dependent to this machine, a crash or malfunction of computers especially those doing tasks which a lot of people depend on (like ATMs when they go offline or very important data that suddenly become irretrievable with a crash) could result to a lot of frustration and anxiety. Computer technology has also created computer addicts and affected the health and social skills of some people who would rather sit in front of a monitor than interact with humans or play ball outside. Computer technology has become so prevalent and people and nations have become dependent to it so much so that in modern times it has become unimaginable to survive without computers. The future is going to be defined by how fast and how far computer technology is going to take humankind and to be computer-illiterate in this modern world is to be left behind in the past.